Don’t mess with adobo.
According to research by Chef’s Pencil, Filipino cuisine is the 10th most popular cuisine in the world, as showcased on Instagram. Instagram might not be the jury handing out Michelin stars, but for regular folk who love to eat, it’s where millennials and Gen Z share their snaps of favorite cuisines and dishes. And there’s no denying the influence of social media in the restaurant industry.
After analyzing Instagram tags around the world, Chef’s Pencil found the top 10 most popular cuisines:
That’s right. Our humble Filipino cuisine, home of sinigang and lechon, beat French cuisine, Greek cuisine, and Spanish cuisine—the latter being a huge influence on Filipino food. But we shouldn’t be so surprised. A few months ago, Chef’s Pencil declared the Philippines as the number one underrated foodie destination in the world, describing Filipino cuisine as a “unique fusion.”